Acquisition 2021
Diavita
The acquisition of the Pardubice DIAVITA plant from T-STRING has been completed by the Company NeraAgro s.r.o. of GREATIVITY GROUP, SE in April 2021. DIAVITA is a traditional manufacturer of syrups and petroleum jelly, NeraAgro on the contrary, it is a traditional chemical plant continuing the rich history of chemical production in Neratovice. The merger of the brands strengthened the production base NeraAgrowhich continues to strengthen its product range beyond its original "agro" focus.
Diavita represents a long tradition in the production of herbal syrups, sweeteners and cosmetics. Plantain and milk thistle syrup or sweetener based on sorbitol has been part of the daily life of many Czech households for many years.
Today's modern concept of Diavita continues the long tradition of quality Czech production and the introduction of the latest knowledge in the field of food supplements and cosmetics into products for everyday support of our health and well-being.
Diavita fully respects the modern trends in the current development of its new products, which emphasize maximum friendliness to the human body, but also to nature. It uses modern knowledge about the effects of natural ingredients on human skin and appropriately processes them into effective formulas for cosmetic and dermocosmetic products.
"We are very happy about the successful acquisition. NeraAgro strengthens its range of consumer cosmetics, which has so far been represented only by Solfatan sulphur-based baths. We believe that we will succeed in making the Diavita brand one of the leading players on the Czech market, but we would also like to enter foreign markets. A stronger product portfolio will make these planned steps much easier," says Jan Vyskočil, CEO of Greativity Group.