Acquisition 2021
Diavita
The acquisition of the Pardubice DIAVITA plant from T-STRING has been completed by the Company NeraAgro s.r.o. of GREATIVITY GROUP, SE in April 2021. DIAVITA is a traditional manufacturer of syrups and petroleum jelly, NeraAgro on the contrary, it is a traditional chemical plant continuing the rich history of chemical production in Neratovice. The merger of the brands strengthened the production base NeraAgrowhich continues to strengthen its product range beyond its original "agro" focus. NeraAgro has thus also returned to the traditional production of sweeteners, which it had interrupted in the past, thanks to the purchase of Diavita.
Diavita is an innovative brand that specializes in the development and manufacture of health products aimed at promoting overall well-being and vitality. Their main focus is to provide users with effective tools for health care and disease prevention. Sortiment includes a wide range of dietary supplements, vitamins and minerals that are carefully selected and formulated based on the latest scientific findings.
"We are very happy about the successful acquisition. NeraAgro strengthens its range of consumer cosmetics, which has so far been represented only by Solfatan sulphur-based baths. We believe that we will succeed in making the Diavita brand one of the leading players on the Czech market, but we would also like to enter foreign markets. A stronger product portfolio will make these planned steps much easier," says Jaroslav Antoš, Director of Communications at Greativity Group.