Acquisition 2021

Diavita

Akvizici pardubického závodu DIAVITA od společnosti T-STRING dokončila Společnost NeraAgro s.r.o. ze skupiny GREATIVITY GROUP, SE v dubnu 2021. DIAVITA je tradiční výrobce sirupů a vazelín, NeraAgro naopak tradiční chemička navazující na bohatou historii chemické výroby v Neratovicích. Spojením značek došlo k posílení výrobní základny NeraAgro, která tak pokračuje v posilování sortimentu i mimo své původní „agro“ zaměření. NeraAgro se tak díky nákupu Diavity zároveň vrátila k tradiční výrobě sladidel, kterou v minulosti přerušila.

Diavita is an innovative brand that specializes in the development and manufacture of health products aimed at promoting overall well-being and vitality. Their main focus is to provide users with effective tools for health care and disease prevention. Sortiment includes a wide range of dietary supplements, vitamins and minerals that are carefully selected and formulated based on the latest scientific findings. 

Greativity Group - investment projects - Diavita
Greativity Group - investment projects - Diavita
Jaroslav Antoš, Marketing Officer Greativity Group

"We are very happy about the successful acquisition. NeraAgro strengthens its range of consumer cosmetics, which has so far been represented only by Solfatan sulphur-based baths. We believe that we will succeed in making the Diavita brand one of the leading players on the Czech market, but we would also like to enter foreign markets. A stronger product portfolio will make these planned steps much easier," says Jaroslav Antoš, Director of Communications at Greativity Group.

Diavita